
Slideshow: The old and the new are contrasted at the National Farm Machinery Show.
John Deere Co. is celebrating the 100th anniversary of its official entry into the tractor business in 1918. That was the year the company purchased the Waterloo Boy, giving it a tractor to sell as part of its line of farm machinery.
John Deere has displayed the Waterloo Boy and other vintage tractors at various farm shows for the past several months. At the National Farm Machinery Show in February in Louisville, Ky., the company mounted a screen above its display of modern machinery for sale. The screen showed video footage and still shots of various moments in John Deere history. While farmers pored over the latest and greatest technology on the floor, they could look up and be reminded of the heritage of the machines they were looking at on the screen.
Heritage highlights
Here are a few highlights from the screen at the National Farm Machinery Show. Click through the slideshow to see more highlights from the NFMS display and John Deere history in general.
• Model D. One of John Deere’s most successful early tractors was the Model D, which replaced the Waterloo Boy in the 1920s. The Model D found a home on many farms, being sized to do chores common on small-size farms of that era.
• Models A and B. Tractors from the 1930s and 1940s were displayed on the screen, often doing various jobs such as plowing or cultivating crops to remove weeds. Those were the days of front-mounted cultivators that bolted to the tractor. Rear-mounted cultivators were still a couple of decades away.
• 720 and friends. John Deere celebrated when it introduced the 720, part of the 20 Series line, in the 1950s. It was a large, powerful tractor for its time, and was offered in a diesel model. The last two-cylinder John Deere would be the 30 Series, including the 730.
• 1960 and New Generation of Power. John Deere broke its tradition of being low-key and went full bore to introduce a new line of tractors that no longer used just two cylinders. Dealers from all over the country were invited to Dallas, Texas, and movie stars and television — fairly new itself in 1960 — were all used to introduce the tractor line. The new line and those that followed lived up to the billing.
• Floor show. While history ran overhead, modern equipment was on display on the floor at NFMS, including some of the newest tractor models in the John Deere lineup. The latest technology was a fitting comparison to the model of the Waterloo Boy, also showcased on the display floor.
1ST TRACTOR
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No celebration of 100 years of John Deere tractors would be complete without featuring the company’s first tractor, the Waterloo Boy from 1918.
NEW FEATURES
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John Deere used a video screen suspended above its equipment display to blend new and old at the National Farm Machinery Show in Louisville, Ky. This photo of the screen shows an advertisement promoting power steering, which was a big deal in the early 1950s.
OLD AND NEW
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An image of a classic John Deere tractor hangs over today’s modern offerings as farmers check out both old and new equipment displays at the National Farm Machinery Show.
JOHN DEERE DAYS
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Are you old enough to remember John Deere Days? These events date back to the 1930s. Deere dealers held open houses and showed films of farmer testimonials and other features. Hollywood actors appeared in some of the later films. It was more than a discount day to buy parts. For many communities, John Deere Days was a local happening people looked forward to every year.
GREAT-GREAT-GRANDFATHER
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The tractor cultivating on the screen is a distant ancestor of the new John Deere workhorse that visitors to the National Farm Machinery Show are checking out on the floor. Perhaps one of these visitor’s grandfathers or even great-great-grandfathers drove a tractor like the one in the black-and-white film suspended over the modern John Deere display.
WATERSHED YEAR
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The future of John Deere changed forever in 1960. Some might argue it marked a change in technology across all of agriculture. John Deere introduced the “New Generation of Power,” tractors with more than two cylinders, to dealers in Dallas, Texas, with as much glitz and glamour as was possible at the time.
CHANGED COMPANY HISTORY
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Here is a 1960 John Deere 2010 plowing in a field during a demonstration. The 2010 was part of the new line of John Deere tractors introduced in 1960 to replace the two-cylinder models of the past.
LINE LEADER
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The 4010 was the leader of the line, the best fit for many farms, in 1960 when John Deere introduced its “New Generation of Power.” The model that replaced it, the 4020, became an icon in agricultural tractor history.
PIECE OF THE PAST
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John Deere tractors from the 1950s and 1960s still sell well at auctions. A restored John Deere 4020 brought more than $12,000 at a farm sale last fall.
ON THE JOB
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This 30-year-old John Deere tractor still performs well at Purdue University’s Throckmorton ag research center. It pulls a planter equipped with Precision Planting technology.
TODAY’S LINE LEADER
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This 9R Series tractor on tracks is shown at the 2017 Farm Progress Show in Decatur, Ill. Believe it or not, its roots go back to the Waterloo Boy, shown at the beginning of this slideshow.